Empowering Entrepreneurs: How WESST Supports Small Businesses Across New Mexico 

At the heart of New Mexico’s entrepreneurial ecosystem lies WESST, a small business assistance organization and incubator whose mission is to help members of the community start and grow their businesses. Originally founded in 1989 by women for women, WESST services are now available to any New Mexico resident or small business looking for customized training, affordable loans and consultations.  

Small Business Digital Transformation 

Digital literacy skills and access to reliable internet are vital for businesses looking to grow and thrive in today’s economy. Yet, these resources remain out of reach for many entrepreneurs in underserved communities across New Mexico. That’s why WESST provides resources like the Empower by GoDaddy website training series to help new and small businesses build their digital presence. Small businesses are embracing training opportunities like these to learn how to develop websites, use social media platforms and enhance their operations with technology.  

Comcast’s nearly 15-year partnership with WESST has played a pivotal role in supporting entrepreneurs and providing the tools they need to navigate an increasingly digital world. Through grants provided by Comcast, WESST offers specialized digital marketing and branding workshops, Canva tutorials, web development support and technology-focused training programs.  

Each year, WESST serves approximately 1,000 small businesses across the state. The organization is a microlender, specializing in financing viable businesses and providing no-to-low-interest rate small business loans. Additionally, WESST provides ongoing consulting and training, going beyond traditional services to meet the needs of New Mexico’s diverse communities. From supporting Indigenous entrepreneurs and rural business owners to addressing the growing need for childcare businesses, WESST’s vision of inclusiveness and support drives its work in providing resources for small businesses across New Mexico at every stage of growth. 

WESST Success In Action 

Behind the statistics and training sessions are remarkable individuals who are transforming dreams into reality with support from WESST.  

Shining Stone Wellness  

Erin Dixon, owner of Shining Stone Wellness in Farmington, turned to WESST when she felt overwhelmed with the challenges of launching her holistic health and wellness business. Through local workshops and the Empower by GoDaddy website training series, Erin gained the skills to create her website, allowing clients to easily schedule appointments and book virtual visits. With WESST’s guidance, Erin grew her confidence and her connection with her community. 

Casa Fina Mexican Cuisine 

Josefina Verduzco, the owner of Casa Fina Mexican Cuisine in Albuquerque, sought WESST’s expertise when she faced barriers in launching her restaurant due to licensing hurdles and limited access to capital. With support from WESST’s lending team and the Empower by GoDaddy website training series, Josefina established a professional online presence for her restaurant. Additional training programs connected her to a commercial kitchen and guided her through permitting processes. Now, Josefina is taking the next step in her business journey by working on expanding her capacity to serve even more customers. 

Building Stronger Communities Together 

At WESST, entrepreneurship isn’t just about business – it’s about community-building, self-empowerment and creating sustainable livelihoods. With Comcast’s partnership, WESST continues to foster a culture of innovation that strengthens communities across New Mexico, one small business at a time. 

For more information about how Comcast supports WESST and other organizations working to advance digital literacy, visit https://corporate.comcast.com/company/impact/project-up.